Chas Kroll, founder of the American Tea Masters Association, is working to educate people about the intricacies of tea, from leaf selection to steeping techniques. He created a 13-week course that he teaches over the Internet, and is educating people such as Christopher Bourgea, who sews his own tea bags and plans to start a tea business.
Tea sales in the U.S. have quadrupled since the early 1990s thanks to growing research that shows the antioxidants in tea help ward off disease. No longer a time-consuming affair, drinking tea has become more accessible with Snapple's popular line of ready-to-drink iced-tea drinks, an increasing number of home brewing accessories on the market and more specialty tea stores.
The Center for Science in the Public Interest has threatened to sue Viacom-owned Nickleodeon and Kellogg Co. unless cartoon characters including SpongeBob SquarePants and Tony the Tiger are removed from food ads aimed at children. The group also wants Kellogg to refrain from marketing certain products to kids via Web sites and toy giveaways. CSPI's Michael Jacobson said lawsuits bring companies to the bargaining table in ways the group's complaints to government regulators have not.
Coca-Cola, which left the big ticket and big audience Super Bowl to rival Pepsico for most of the past decade, is back at the big (ad) game this year. But unlike Pepsico, which has two minutes of commercials during the game, Coke has opted to promote its Full Throttle energy drink during the pregame show, where it will be the main sponsor for the final 30 minutes of that segment.