For its Olympics-themed ads, Coca-Cola is opting for offbeat over heartwarming with a series of spots featuring cheering men in matching red sweatsuits, with the tagline, "They're ready. Are you?" But the soft drink giant plans a mix of styles for other new ads, including a trucker-themed Super Bowl spot for its Full Throttle energy drink and a more traditional Oscars spot for its new Tab Energy drink.

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