In a flurry of text messages during the first half of Super Bowl XL, arrangements were made to have winning quarterback Ben Roethlisberger shave his scraggly beard on "Late Show With David Letterman" using the new Gillette Fusion razor. While not every Super Bowl-winning quarterback has gone on to media stardom, Roethlisberger's agent Leigh Steinberg said his client is "well on his way to becoming the most marketable player in the National Football League."

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