2/20/2006

In a bid to sell more burgers to men ages 18 to 34, Wendy's International has become the first brand to sponsor ESPN's Voice of the Fan chat rooms, where users represent themselves through animated avatars. The burger chain -- promoting its message, "Don't Compromise. Personalize." -- has created a contest for the best avatar, with the winner receiving a trip to ESPN's annual Espy Awards.

Related Summaries