An online campaign for cellphone content provider Oasys Mobile is purporting to offer ring tones called Pherotones, that can make the user irresistible to the opposite sex. The campaign directs users to a site called pherotones.com, in which the gag is extended to include user testimonials and videos showing the ring tones in action. The campaign, by Havas-owned McKinney & Silver, raises questions as to whether it is okay to advertise a legitimate product via a manufactured hoax.

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