A reported 1,350 people have registered for this week's AAAA media conference, which features former Vice President Al Gore as a keynoter and Jack Klues of Publicis Groupe and Irwin Gotlieb of Group M as panelists. The theme of this year's conference is "Now, Soon and the Future," as media buyers look to get a handle on an evolving media ecology in which the audience is increasingly measurable but also increasingly in control.

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