The Washington Post reports on a Bethesda, Md., Super Bowl party attended by some of the most ruthless advertising critics around -- advertising executives. Brightline Media president and CEO Michael Broder said of one beer ad, "That was a very funny ad for light beer, but I couldn't tell you if it was for Miller or Bud."
ESPN announced its new mobile video via cellphone service with a Super Bowl ad by Arnold Worldwide that featured a cavalcade of sports celebrities. For Arnold executive Roger Baldacci, it was a long road to Detroit.
Researchers are using brain mapping technology to chart instantaneous human responses to advertising. During Super Bowl XL, UCLA scientists monitored the brain of 36-year-old attorney Fred Kipperman, to see how he responded to the ads.