AOL has amended its decision to charge commercial e-mail marketers a fee to obviate its spam filters via verification service Goodmail, by announcing it would maintain its free "whitelist" of preferred senders who comply with established best practices in e-mail marketing. AOL now says it will use both systems.
Makers of gaming consoles are focusing more on allowing gamers to connect to the Internet. The trend reflects consumers' appetite for online games that connect multiple users from widely dispersed locations.
Top marketers will increase online advertising and marketing budgets by 30% in 2006, according to a survey of 100 Fortune 500 chief marketing officers conducted by TNS Media Intelligence. One analyst referred to the uptick as "catch-up spending," since online spending is not commensurate with the amount of time the most desirable consumers spend on the Web.
Vonage, Overstock.com, Classmates.com and Netflix, Inc. lead the pack in spending on Web advertising for the month of October 2005, according to data from TNS Media Intelligence. All in all, the top 50 Web advertisers combined for more than $205 million in Internet advertising for the month.