Denver's top two airlines, United and Frontier, are airing Super Bowl ads aimed at flyers in the Mile High City market. Although neither carrier would disclose the rate, 30-second local spots are selling for an estimated $40,000 to $50,000. Denver market newcomer Southwest Airlines also will be part of the big game since it's the "official" airline of the National Football League and will have ads posted on Detroit's Ford Field.

Related Summaries