Five major magazines, including Time and Newsweek, face a July 1 deadline to resolve an advertising dilemma: how to comply with a new recommendation from the Distilled Spirits Council of the U.S. Code of Responsible Practices that calls for titles distributed in school libraries to not feature ads for spirits makers on back and inside covers. The challenge for the magazines will be to keep the lucrative revenue from these high-profile placements without having to resort to publishing special school editions.

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