3/31/2006

A new campaign for the Modelo family of beers, including flagship brand Corona, from independent The Richards Group, Dallas, debuting April 17, will urge consumers to "Get Their Cinco Started" anytime they are in the mood for fun and celebration, as well as on the Cinco de Mayo holiday itself. The Cinco de Mayo campaign includes two pairs of TV and radio spots, as well as print ads and in-store promotions.

Full Story:
Adweek

Related Summaries