3/1/2006

Publicis Groupe's recently debuted Denuo division will offer clients strategies for marketing across new platforms like mobile, online, video games, viral and more -- and also is intended to preserve the agency's role amid forays by Google and other online companies into mainstream media and advertising. Denuo head Rishad Tobaccowala said, "Human beings can never be captured in an algorithm, and Google only understands algorithms."

Full Story:
NYTimes.com

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