Despite very little advertising or new product lines, Carma Laboratories Inc. lip balm brand Carmex has lasted 70 years on the market, and is the third best-selling brand in its sector. Now, in a break with tradition, the company is introducing new flavors of its signature mentholated lip balm, including cherry and strawberry, and may launch all-natural and premium product lines, all of which is being touted with advertising.

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