Lifetime Television CEO Betty Cohen discusses her plans to take the cable channel beyond "Television for Women" by adding new programming and expanding its online presence, in this interview with USA TODAY.
Increasingly, big agencies are setting up shop in India and offering global clients access to less expensive services. Still, Publicis chairman Maurice Levy said the culture-specific nature of advertising means Madison Avenue has nothing to fear from Indian agencies. "I don't believe that there will be a global agency in India which, due to the fact that they are cheaper, will be able to service all the world's clients," Levy told the Wall Street Journal.
New York City Councilman Larry Seabrook plans to hold hearings investigating hiring practices within the city's advertising agencies, and will subpoena top executives to testify. The advertising industry is already the focus of an investigation by NYC Human Rights Commissioner Patricia Gatling.
Enterprise Rent-A-Car is focusing on the "aspirational" rental in a new commercial. But the spot, which depicts a guy being swarmed by women after arriving at his high school reunion in a rented Cadillac, didn't impress participants in USA TODAY's Ad Track poll.