Omnicom Group's TBWA\Chiat\Day, New York, has won Masterfoods USA's estimated $40 million Snickers creative account, following a review. Losing finalists were TBWA\C\D's sibling and 11-year incumbent BBDO, New York, which continues to handle Snickers Marathon, a sports/energy bar and Masterfoods' M&Ms and Milky Way; and independent Nitro, another Masterfoods' roster shop for Twix and Dove bar.

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