The American Association of Advertising Agencies CEO conference, opening tomorrow in Scottsdale, Ariz., will focus squarely on the changing media landscape, and how agencies must transform to adapt to new realities. AAAA president and CEO O. Burtch Drake told The New York Times that this year's conference, expected to attract 390 attendees, is "focusing internally this year, more of an information-sharing, nitty-gritty, getting-inside-the-business kind of meeting."

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