4/17/2006

Unilever is introducing its global hair care line Sunsilk to the U.S. market with the aid of a branded entertainment program called "Sunsilk Presents Max and Katie," that will be shown in miniepisodes on TBS, distributed online for mobile devices and shown on in-store monitors. The show is being produced by JWT division JWTwo Entertainment with help from actor-comedian Paul Reiser.

Full Story:
NYTimes.com

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