4/10/2006

BBDO, New York, has signed "D-list" comic Kathy Griffin, former "Saturday Night Live" performer Tracy Morgan and Hispanic comedian Guillermo Diaz to appear in the second season of its popular "Mist-Takes" spots for Pepsico's Sierra Mist lemon-lime soft drink. The "Seinfeld"-esque spots follow the antics of a troupe of improv comics who will do anything to get a sip of Sierra Mist.

Related Summaries