Wrigley CEO Bill Wrigley Jr. told analysts that despite increased ad spending, marketing efforts for brands Altoids and Life Savers were weaker than when the brands were owned by Kraft Foods. Wrigley engineered the $1.5 billion purchase of the brands in 2005; sales of both Altoids and Life Savers have dropped since the sale.
The Dublin Institute of Technology is one of few institutions in those regions to grant an advanced degree in advertising, and graduates of the program are virtually guaranteed creative positions at agencies in Ireland and the U.K.
Omnicom Group's Martin/Williams, Minneapolis, has won the creative business for Revlon's estimated $5 million to $10 million hair care and hair color account, following a review. The assignment previously was handled in-house.
Delta Air Lines has reportedly hired independent shop SS&K as its principal advertising agency, replacing Ogilvy & Mather, New York. The move comes in the wake of Delta CMO Paul Matsen's March departure.
AOL is launching an original-to-the-Web reality show called "Gold Rush," centered on a participatory scavenger hunt in which users use clues hidden online to locate real caches of gold. As AOL rebrands and reimagines itself as an entertainment portal, its audience is shifting, causing a drop in usage statistics, which executives insist is temporary.