It helps to be able to discuss faith to make a deeper connection with customers in the faith-based travel market, said Dan Davis Maloney, a marketing expert for the Mission Advertising Group. Maloney's suggestions include gathering knowledge about each religious group, being sincere, avoiding humor and sharing inspirational messages on social media.
A smartphone "selfie" featuring Pope Francis and some of his young fans hit Twitter this week -- a marked change in pace from the pope's usual religious-themed tweets. The papal self-portrait, tweeted by a young fan, marks "perhaps the exact moment the Internet finally won," writes Kara Swisher.
Ronen Paldi, president of the Portland, Ore.-based Ya'lla Tours, said travel sellers can profit from delving into the faith-based travel market. "The potential in this market is unlimited and it really is virgin territory for agents," Paldi said. "It is a great opportunity for travel sellers. The repeat factor is the highest in the industry."
Cruise Lines International Association will host educational workshops at the World Religious Travel Expo this fall, according to the World Religious Travel Association, which says that religion-focused cruising is a growing part of the $18 billion faith-based travel industry. "As 75% of faith-based cruisers are first-timers, the religious market provides a tremendous new market opportunity," said Kevin J. Wright, WRTA president.
The box office success of "The Da Vinci Code" and steady sales of religious music on CD prompted this technology writer to consider the market for Christian video games.
A small but growing community of Christian and family-friendly video game developers are hoping to expand the reach of faith-based video games, which are said to cost about five times less to produce than mass-market games.