Schick is going one step beyond in-game advertising, in a deal with Kuma Games' "The Dinohunters," a free, reality-based title on the Web. The deal includes in-game Schick placements, on-site mentions and branded tips and trivia, as well as a viral component in which Kuma will circulate "Dinohunters'" clips on Web video sites including AtomFilms.com, YouTube.com and Xfire.com.

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