4/21/2006

Sony's Columbia Pictures is teaming with Google for a cross-platform campaign to promote next month's big screen version of "The Da Vinci Code," as well as the search giant's less-publicized personalized home pages, maps and video products. The promotion involves the release of puzzles over three weeks, using Google's home pages and the other products, with winners eligible for prizes; the promotion is being plugged online and via a marketing deal with "Access Hollywood."

Full Story:
Adweek

Related Summaries