4/18/2006

Honda Motor is launching its new subcompact, the Honda Fit, in the U.S. with a cross-platform campaign that makes big news of the car's small stature -- including five-second TV spots and extra-small brochures. The campaign, by Santa Monica, Calif.-based RPA, is designed to appeal to a segment of the young urban demographic that the agency characterizes as "metro-funky."

Full Story:
NYTimes.com

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