The in-house ads, created with the help of WPP Group's Berlin Cameron United, New York, show search-engine engineer Apostolos Gerasoulis explaining to consumers how he, a middle-aged math nerd, uses Ask.com to explore hip-hop and new cars. The ads come two months after Omnicom Group's TBWA/Chiat/Day, San Francisco, released memorable ape-filled ads.

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