Warner Bros. and Lionsgate Entertainment have been told by the Children's Advertising Review Unit not to run ads for the "Harry Potter-The Goblet of Fire" DVD and software and "Ultimate Avengers" DVD, respectively, during kids' TV shows. Both campaigns cited by CARU already have ended, but Warner Bros. said it believed its ads for the PG-13 title were appropriate. For its part, Lionsgate pledged not to run ads for the similar "Ultimate Avengers 2" during certain kids' programming.

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