Despite a 25% uptick in online sales in 2005 over the year previous, many retailers are choosing to remain offline or are making e-commerce an inconspicuous part of their retail strategy. Anthony Hebron, a spokesman for Limited Brands, whose Express and The Limited don't sell clothes online, said, "Our thought is that we really want to come through with a thoughtful strategy and not just rush onto the Web to say we're there."

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