Online video: Ramping up quickly

Women are nearly as likely to watch video online as men, but men watch it for a considerably longer time. According to comScore Media Metrix's new Video Metrix service, males made up 52% of online video users in March 2006. However, they spent nearly 2 hours per month watching, while women spent about 1 hour and 20 minutes.

Overall, the number of consumers watching video online grew 18% between October 2005 and March 2006, comScore reported. And in news that employers may not like, comScore found that consumers spent an average of 1 hour per month watching online video from work.

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