5/9/2006

Brandweek looks at the increasingly sophisticated private-label offerings from supermarket chains, many of which don't just mimic national brands -- they're the exact same product. "It used to be that private label was only about price. Now, they're still about 30% below national brand prices but they've come up in quality. And they're forging these unique niche brands," said Scott Lucas of Interbrand, New York.

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