Gene Kahn, an organic farming pioneer who is now a vice president at General Mills, talks with Fast Company about the future of organic food production in the U.S. The country could move to 100% organic farming if it could overcome certain hurdles, Kahn says. "We'd have to find more practical ways of growing crops without the use of synthetic pesticides. You would need insect control, disease control, weed control -- weed control is the single largest factor, the most influential, most costly."

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