Analysts at Piper Jaffray's Global Internet Summit are predicting that brand advertising and banner ads will come to outpace search ads in terms of spending, with the shift beginning to take place next year.
EBay's buyers and sellers will be able to chat about products for sale via a calling service for the auction site from its Skype Internet unit. The June 19 test launch of the service, which marks eBay's first integration of Skype since acquiring it last year, will include 14 categories, from cars and trucks to "Lost in Space" collectibles.
Nielsen Media Research has taken a bold step into the multiplatform future with a plan to integrate TV ratings with Internet measurements and to rate viewership for portable electronic devices like iPods and mobile phones. In a related move, Nielsen also said it would end paper diaries, which are still used in the smallest markets during sweeps periods, by 2011.
John Boland, 57, is leaving his position as EVP and chief content officer at San Francisco's public radio and television outlet KQED to assume the newly created position of chief content officer of the entire PBS network. Boland, who has extensive experience in digital media, in his new role will oversee TV programming, new media and promotion, among other things.
Houston company qtags offers marketers the ability to send coupons and other promotional offers via SMS text messaging. The service integrates with outdoor advertising; a passerby sends a text message to a number promoted on a billboard or poster, and then receives a coupon discounting the advertised product or service.