A video clip of a mock rap song called "Lazy Sunday," in which two comics from NBC's "Saturday Night Live" extolled the virtues of cupcakes and "The Chronicles of Narnia," became an Internet sensation and turned video site YouTube into a phenomenon. NBC's attempts to stop young people from watching the video became a symbol of the disconnect between big media and the new culture of content -- but now the network has reached a marketing deal with YouTube.

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