6/1/2006

If other automakers followed Nissan's model of treating online portals like Yahoo! and Google as equal to TV networks, the car industry would be able to cut back on its $17 billion annual domestic ad buy, according to Jan Thompson, Nissan North America's VP-marketing. To build a case for a new ad model, Thompson points to statistics showing auto advertising has skyrocketed 1,378% over the past two decades, compared to a 17% increase in new-vehicle sales.

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