Supervalu, which is seeking a chief marketing officer to lead the overall branding of the newly expanded company, has hired Dailey & Associates to provide advertising for its Albertsons, Acme, Jewel-Osco and Shaw's stores.
Tesco is adopting RFID tags to track milk deliveries at its distribution plants and stores as part of its ongoing trial of the technology as a means to track its trolleys. The supermarket chain says it does not plan to use RFID tags on individual items.
Kraft Foods will begin accepting unsolicited ideas from its customers as it searches for its next blockbuster product. Ideas will be accepted through the company's Web site and toll-free number. Mary Kay Haben, a senior vice president at the company, said it is especially interested in products that are already patented and can be brought to market quickly.
Restaurants need to provide more nutritional information, cut portions and offer more fruits and vegetables, according to a new report by The Keystone Center, an education and public group. A restaurant industry group contends that the cost of providing nutritional information, however, is often prohibitive, though restaurants are offering a wider variety of portion sizes and healthier items.
Safeway Inc. will rely less on CPG companies for consumer trend information and spend more on its own customer research "so that we are staying much closer to the people who shop in our stores every single week," said executive vice president Brian Cornell. The company's new store format helped it grow market share nearly every week of 2005, Cornell said.