KYOURADIO.com is being billed as the world's first radio station to primarily feature podcasts. The CBS Radio Web site will offer thousands of hours of on-demand, user-generated programming, originating from places including the U.S., Europe, India, South Africa, Australia and Japan.
Sick of being the unofficial IT professional for your family and friends? A whole new line of start-ups are marketing do-it-yourself Web development software that promises to give the technical neophyte easy access to the tools the professionals use.
Such companies as Johnson & Johnson, General Motors Corp. and Whirlpool Corp. have been tapping into the podcast buzz to target specific consumers. Corporate programs on podcasts, or free audio programs for downloading onto portable music players or computers, are said to be responsible for boosting brand awareness of products such as Johnson & Johnson's Acuvue brand contact lenses, according to Naomi Kelman, president of the J&J unit responsible for Acuvue.
Local television and cable stations are increasingly packaging news broadcasts as downloadable podcasts, streaming Web video and mobile phone video. In Boston, Sprint and Verizon Wireless subscribers have access to to CBS4 Mobile news, weather and traffic content, while the local NBC station WHDH-TV delivers school closings and weather updates via SMS text messaging.
Total advertising spending for the first quarter of 2006 grew 5.2% to $34.9 billion according to TNS Media Intelligence. However, the domestic auto industry, traditionally a deep-pocketed sector, cut advertising spending by 11%. Procter & Gamble, AT&T, Verizon Communications and General Electric all saw double-digit increases in advertising, in part because of opportunities offered by the Winter Olympics.