8/21/2006

JWT, Detroit's, "Bold Moves" campaign for Ford, which has yet to spur sales, can't make up for the automaker's lack of innovative models, according to auto marketing expert Art Spinella. Consumers "have to see a product to understand if it's bold," Spinella says. "Telling everyone you're bold doesn't mean anyone believes you until they see if it's really the case."

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USA Today

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