Mark Sinnock, a marketing executive for British retail chain ASDA and the ex-chief strategic officer for Publicis Groupe's Fallon, London, has been hired by WPP Group's Ogilvy & Mather as its planning director for the Asia-Pacific region.
As social networks proliferate, advertisers will increasingly market their products and services via public profiles that users can link to. While this viral technique is full of opportunity for marketers, it does raise questions about possible financial and privacy risks to younger site members who do not distinguish between an online buddy and an online marketer.
The move by Teen People to scrap its print edition in favor of an exclusively online format speaks to the growth of the Web as the favorite medium of today's teenage and tween girls. Additionally, some marketers speculate that the "aspirational" nature of young people could lead to the target audience of teen magazines preferring titles aimed at older readers.
As the craze in Web video continues, Microsoft's MSN is in a better position than many of its mainstream rivals. The Web site got an early start in the genre, continues to sign deals for TV content and has become a preferred choice among online advertisers.
Johnson & Johnson has chosen WPP Group's Ogilvy & Mather, New York, for the creative account for its sponsorship of the 2008 Beijing Olympics. Ogilvy bested fellow roster shops McCann Erickson and Lowe, as well as TBWA and JWT, for the account, whose billings have not yet been decided.