In the world of online video, few things have generated more controversy than what The New York Times' Virginia Heffernan jokingly calls "the Dreyfus Affair of our time." All across the Web people are asking if the beautiful, strange, touchingly vulnerable young woman known as lonelygirl15 is real or an actress.
Google has a problem -- albeit an enviable one: The search-engine company has acquired so much cash that it risks being regulated as a mutual fund, a designation the Mountain View, Calif.-based company would like to avoid.
According to an informal poll of search engine advertisers conducted by MarketWatch, the small percentage of a search advertising budget lost to fraudulent clicks is considered by many marketers to simply be the cost of doing business.
AOL will sell TV shows and movies through its new AOL Video portal through deals the online company has signed with Hollywood producers -- including Sony Pictures Home Entertainment and News Corp.'s 20th Century Fox.
Why would Sony Corp. pay $65 million for a second-tier, Web-based video site that launched just nine months ago? David Samuel, Grouper co-president and co-founder, told the Deal's VC Ratings blog that much of the appeal of his site is its use of a peer-to-peer network.