8/18/2006

As online booking increases, either via travel portals or directly on hotel Web sites, many higher-priced hotels are seeing an increase in customer loyalty, among both online and traditional bookers, according to a new report. Meanwhile, online bookers of lower-priced chains tend to be bargain hunters, and therefore less loyal to a particular hotel or brand. The report also notes that, among all online booking options, guests who book directly via the hotel or brand Web site are the most loyal.

Full Story:
Hospitality Net

Related Summaries