Marketers are investing heavily in the free VOD programming offered by cable carriers. VOD offerings from Mag Rack, Discovery, ESPN, Lifetime Television and others are attracting sponsors, as demand for the programming grows and as audience measurement improves.
Shopping tips from fellow consumers are a new online marketing vehicle from Bazaarvoice.com, an Austin, Texas-based company that handles customer input for e-commerce sites for Macy's, Home Depot, Sears and CompUSA. The Web company has inked deals with shopping portals including MSN, Google's Froogle, Pricerunner and Smarter.com to run snippets of product reviews, the full version of which can be viewed by clicking through to the e-tailer's sites.
Regularly taking multivitamins before becoming pregnant and during the first trimester can significantly reduce the risk of preeclampsia, according to a new study. Preeclampsia can cut off blood and oxygen to the fetus and raise blood pressure in women.