Buzzworthy Web sites like MySpace and YouTube could grow even faster, if there were a bigger pool of qualified people to work on the ad side of these new-media powerhouses. "The Internet is a less linear space controlled by the consumer, and that makes advertising strategies a lot more complex than those used for television," said James Kiernan, associate digital director at MediaVest. "There is a dearth of talent on the agency and marketing side and the online publishing side."

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