Automakers are slowly integrating iPod technologies into their product lines, and a recent J.D. Power and Associates survey found that 60% of iPod owners are willing to shell out $150 for the privilege of having an iPod-ready vehicle. Some companies, such as Toyota Motor, already have MP3 audio inputs in their cars, but General Motors plans to offer an iPod connectivity option in about 70% of its 2007 model year cars.

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Wired magazine

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