FedEx, with a new, humorous extension of its "Relax. It's FedEx" campaign from BBDO, New York, is among b-to-b marketers launching new fall initiatives to promote products, improve market positioning and help with rebranding. The FedEx campaign, which launched during the Sept. 7 NFL opening game on NBC, also includes the Web, notably the site, www.fedexfootball.com, as well as radio and print ads in general business and b-to-b titles.

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