Neville Isdell is staking Coca-Cola's future on "sparkling beverages," putting the company's marketing muscle behind traditional Coke brands as well as Coke Zero, the vitamin-enhanced Diet Coke Plus, and Vanilla Coke Zero. Coke's global soda sales grew faster in 2006 than they have in nearly a decade.
Carnicerias Rancho Grande, a grocery catering to Hispanic customers, will open Saturday in Mesa, Ariz., replacing a former Safeway store. Rancho Grande offers products and fresh foods native to Mexico and South America.
Coca-Cola sales of non-soda drinks increased 7% in the second quarter, and the company introduced more than two dozen non-carbonated beverages this year. Sales in the growing non-soda drink market in the U.S. reached $18 billion last year, according to Beverage Digest.
Three people, one of them a Coca-Cola employee, have been charged with stealing Coke trade secrets and a new product sample and trying to sell them to rival PepsiCo. They are expected to appear before a judge today. "While this breach of trust is difficult for all of us to accept, it underscores the responsibility we each have to be vigilant in protecting our trade secrets," said Coke Chairman and CEO Neville Isdell.