9/28/2006

Respect for your audience is key to making branded content a success, according to Jon Kamen, chairman and CEO of @radical.media, who spoke at the second of CBS Radio's four-part "Radical Connections" series during Advertising Week. "Radically connecting means engaging, not bombarding, not tricking them into watching something," Kamen said. "If you're going to produce content, produce something that engages [the audience] to stay with it." Sign up to download or stream audio from this event, courtesy of CBS Radio.

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