Companies that provide location-based services are offering aggressive pitches for a wide range of new applications at this week's CTIA WIRELESS I.T. & Entertainment® as they try to show that LBS has expanded beyond features for GPS and mapping services.
Consumers are expecting dynamic experiences on both mobile devices and the PC, but such a revolutionary multiscreen will not be possible unless rich media works the same across both platforms, Adode Systems CEO Shantanu Narayen warned in his call for standardization in his keynote speech at CTIA WIRELESS I.T. & Entertainment® on Thursday. "The Internet is revolutionizing mobile. ... [Users] want the experience not just with mobile devices, but across multiple screens," he said.
The number of text messages sent by U.S. wireless subscribers rose to 48.7 billion in the last six months of 2005, up from 32.5 billion in the first six months, CTIA-The Wireless Association reports. Approximately 40% of U.S. mobile phone subscribers use SMS, up from 25% in 2003, data show.
Mobile TV has taken the National Association of Broadcasters convention by storm, with several companies unveiling big video moves. The leading development was Aloha Partners' announcement that it would launch a DVB-H network to compete with Qualcomm's MediaFLO and Crown Castle International's Modeo.
The number of U.S. mobile phone subscribers surged by 25.7 million in 2005 to reach approximately 208 million, CTIA-The Wireless Association reported at its CTIA WIRELESS 2006 show in Las Vegas. "The mobile communications revolution is in full swing, and now nearly 70 percent of America is taking part in it," CTIA President and CEO Steve Largent said in a presentation.