Fresh & Easy stores have added a line of Wild Oats-branded kits consumers can use to make three types of smoothies at home. The fresh fruits and vegetables, which are meant to be crushed with ice in a blender, are packaged in a cup and come with a straw.
Rite Aid Corp. will roll out diabetes-friendly foods from Oregon-based Eat Well Be Well Foods, including breakfast cereals and snack foods, in its stores nationally. The drugstore chain will launch an awareness campaign regarding diabetes in November.
There are four agencies angling to handle the creative side of Wal-Mart Stores' advertising, and according to Businessweek.com the winning shop will come up with a plan to get the retailer's existing customers to buy more goods from more departments. Wal-Mart, which spends an estimated $570 million per year on advertising, is less interested in attracting new customers, according to the report, than appealing to existing customers as a place to shop for groceries, apparel, home electronics, pharmaceuticals and beauty products and home furnishings.