Snapchat has brought down the cost of its ad application programming interface from a minimum of $500,000 when it launched to a minimum of $100,000, sources report. The move comes as the network expands ad offerings and is designed to help brands "experiment in ways they haven't been able to yet," said one agency executive.
Outdoor advertising company Titan Worldwide is providing Bluetooth-functionality to ads for T.H. Properties, in Center City Philadelphia's Suburban rail station. Passers-by with Bluetooth-enabled phones will be able to download a 30-second video clip that promotes the company's public service-oriented Web site.
Hewlett-Packard says it will buy Voodoo Computers, a Canadian-based maker of high-end computers targeted at gamers. HP's and other computer companies' growing involvement in the world of gaming pits them against traditional game-console manufacturers, such as Sony and Microsoft.
RPA was awarded the gala's topmost honor, and Digitas, McKinney and Starcom USA were just some of the agencies that scored gold medals at the MIXX Awards, as part of the IAB's MIXX Conference & Expo, held in New York City earlier this week. Visit the online gallery of winning work, hosted at the MIXX site. Check out the full list of honored agencies from IAB.
Jerri DeVard, SVP of marketing and brand management for Verizon Communications, announced that the telecom would be creating a customer service-oriented blog, during a panel on consumer engagement at the IAB's MIXX Conference & Expo. "It's one of the biggest things we'll be launching this year," she said.