9/8/2006

With the regular season set to kick off, the SVP of marketing for the National Football League discusses how she plans to sell the NFL as "the ultimate reality show. It's unscripted and unpredictable, played out in front of the biggest TV audience each Sunday and Monday night," Baird tells AdAge. "Mark Burnett couldn't come up with 'reality' like the next 21 weeks of our season."

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