9/21/2006

According to Relay SponsorVision, Nike benefited more than any other brand in terms of free airtime during the final round of the 2006 PGA Championship, thanks in part to golfer Tiger Woods sporting Nike gear. Additionally, IAG reports that Rolex had the best-remembered product placement for the period Aug. 14 to Sept. 10, with a mention on The WB show "Just Legal."

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