In-cinema advertising firm Screenvision plans to spend more than $10 million to introduce digital, high-definition advertising, delivered via satellite, to more than 1,000 screens owned by exhibitor National Amusements, Inc. The system is designed to deliver pre-show entertainment and advertising to theaters.
A major drop in auto-industry ad spending in the first half of 2006 hit newspapers particularly hard, with local papers down $600 million, or 27%, in the category, compared to the first half of last year, according to TNS Media Intelligence. Auto marketers, who have cut ad buys by $1.4 billion over the last four quarters, spending a total of $748 million less on newspapers, radio and magazines in the first six months of the year, as compared to the first half of 2005.
According to a Television Bureau of Advertising analysis of TNS Media Intelligence data, broadcast TV advertising revenues grew 3.4% in the second quarter of 2006, and by 6.8% for the first half of the year. First-half broadcast revenues totaled $24.1 billion, with growth in syndicated and local TV advertising outpacing that of network TV.
Twin actresses Mary-Kate and Ashley Olsen will appear in ads promoting the off-the-rack couteur gowns of fashion designer Badgley Mischka. The campaign will break in the April issues of Vogue, Elle, InStyle and Vanity Fair.