In-cinema advertising firm Screenvision plans to spend more than $10 million to introduce digital, high-definition advertising, delivered via satellite, to more than 1,000 screens owned by exhibitor National Amusements, Inc. The system is designed to deliver pre-show entertainment and advertising to theaters.
Seeking to avoid having to testify at hearings examining ad-industry employment diversity, several WPP Group agencies reportedly have signed pledges with the New York City Human Rights Commission to improve their minority hiring practices, with more such pacts under negotiation with Interpublic Group, Publicis Groupe and Omnicom Group shops. Indeed, all 15 of the agencies that were summoned to appear before the commission during Advertising Week are expected to enter into diversity pacts, which in turn will excuse their executives from having to testify.
According to a Television Bureau of Advertising analysis of TNS Media Intelligence data, broadcast TV advertising revenues grew 3.4% in the second quarter of 2006, and by 6.8% for the first half of the year. First-half broadcast revenues totaled $24.1 billion, with growth in syndicated and local TV advertising outpacing that of network TV.
Twin actresses Mary-Kate and Ashley Olsen will appear in ads promoting the off-the-rack couteur gowns of fashion designer Badgley Mischka. The campaign will break in the April issues of Vogue, Elle, InStyle and Vanity Fair.